Hey guys, this is Ewen Chia, I’ve been marketing online since 1997 and have helped over 50,000+ students achieve real success on the internet throughout these years.
I’m also the author of the #1 international bestselling book, “How I Made My First Million On The Internet…And How You Can Too!”
The industry often calls me the “World’s #1 Super Affiliate”.
Meaning, I’m probably the best in the world when it comes to Affiliate Marketing (the business model of making commissions through the marketing and selling of other companies’ products and services).
It’s with Affiliate Marketing in mind that I’m writing this article, which is long overdue in my opinion.
Have you ever searched Google and other search engines and saw websites ranking for “author name + scam”, “author name + product name” or “product name reviews” etc.?
For example, “Ewen Chia scam”, “Ewen Chia Autopilot Profits”, “Autopilot Profits reviews”.
Well, most, if not all of these reviews are FAKE.
This is an affiliate marketing strategy known as “Negative Reviews” and involves the guilty websites or web pages writing fake (and overwhelmingly biased) negative reviews of a person or product, while promoting themselves or their chosen products.
Meaning, they are actually doing all this to MAKE MONEY from another product (product B) while tearing down the competitor’s product (product A).
It happens everywhere, not only in the Internet Marketing niche.
Negative reviews are well, an extremely negative marketing strategy – aimed at killing the competition through unethical and underhand methods.
It’s a strategy that works as many people are misled by and fall for these fake “reviews”. So they keep appearing and continuing.
Most of the negative review website owners employ black hat tactics to hurt others while benefiting themselves.
They tend to target popular brands and products – simply because there’s traffic from people searching for them.
Unfortunately, I’m ashamed to admit I’m a major VICTIM of these fake negative reviews.
My name “Ewen Chia”, my product names and anything associated with these keyword terms are hot favorites for these fake negative review perpetrators.
This is because they can profit massively from the huge traffic from people searching for my name and my products, which has a combined traffic volume of as high as 1,984,080 searches a month!
So stay away from these negative reviews because they are mostly biased, unethical and untrue. These perpetrators may even do the same to you one day.
So in summary, lets look at how you can spot a fake negative review to protect yourself…
How To Spot A Fake Negative Review – 3 Tell Tale Signs
Tell Tale Sign #1: Targeting Popular Gurus, Brands And Products
Fake negative reviews are often targeted at popular gurus, brands and products because they have huge traffic and search volume, ie. demand. This is the only way the strategy can be effective.
Tell Tale Sign #2: Bashing One Product To Promote Another
If someone is bashing a product or products unfairly, only to recommend another “better” product that he or she is making a commission on, then it’s positively a fake negative review.
Some negative review website owners also go as far as to promote themselves as a more credible and trustworthy alternative, as the other guru or brand is seen in a bad light based on their “reviews”.
This is, as we all know, the worse kind of character.
Tell Tale Sign #3: Multiple Search Engine Rankings
As mentioned, the way negative reviews work is by targeting popular keywords that describe their competitors’ names and products.
They then try to rank for these multiple keywords on the search engines using mostly blackhat tactics like bulk link buying and hundreds of PBNs (yes, this is still being used TODAY).
It’s a wonder that the big G hasn’t caught up with them yet.
Think about it, why would another website try so hard to rank and get traffic for OTHER people’s names and product names on the search engines like Google?
The very fact that they are doing this shows you they are using negative reviews as a strategy to make money!
Many of these guilty websites and website owners had been instructed and taught wrongly to do this by a company called “We_ _ _ hy Af_ _ li _ _e”, which had already been sued multiple times before.
The scary thing is, these website owners may themselves get into trouble unknowingly.
Hope this article will give you a deeper insight and clearer perspective when you next look at a review.
PS: Go to my blog for FREE content: Ewen Chia Blog