If you have the time, check out this coaching video that Ewen Chia conducted.
Online Marketing Secrets #1
I am going to write from a series titled “Online Marketing Secrets” where I’ll share with you some of the key secrets I have discovered throughout my years marketing online. These will all be based on strong evergreen marketing principles and they will continue to work for you years and years ahead after you first read them here!
We’re not going in any particular order for the moment. This message is more for people who are already started than someone who is 100% brand new to internet marketing, but newbies will want to read it over, too.
Secret Number One is:
More Traffic Isn’t Always the Answer.
You’ve probably thought of this before. “If I could only get x number of people to my site in y amount of time, then I’d make z amount of money”. There’s something missing from this equation though.
That missing element is the conversion rate. This simply refers to the percentage of people who take the action you want them to take when they come to your site. In this case, we’re talking about making sales.
The reason more traffic isn’t always the answer is because not all traffic will convert to sales for your site. What you want is one of two things – a way to get more targeted traffic to your site, or a way to get more of the traffic you get to convert to sales.
More targeted traffic is easy enough to get if you’re ready to do the work involved, or prepared to pay for it. You can write articles, send press releases, have webinars, improve the way your site is set up for search engines, make sound joint ventures, or buy facebook traffic.
How to get the traffic that shows up to buy what you have at your site at a predictable rate is, however, a completely different matter. You’ll have to start studying your site.
The easiest way is to make sure there’s only one action for him to take, like putting in his email address or clicking on the buy button and making a purchase. Of course, that isn’t practical for some types of websites, such as blogs or content-based internet properties. We’ll talk more about what actions you can take to fix this after the online marketing secrets series.
For now, just remember, fix the problem your site has converting – tweak and test everything until traffic begins to convert at a predictable rate. Then, and only then, should you throw immense amounts of traffic at your site in an effort to increase your income.
Ewen Chia continues with his second secret…
Online Marketing Secrets #2
Marketing matters as much, sometimes even more, than the quality of your product.
In a way it’s sad but true.
This is a central reason why some people are able to get away with selling okay products and making a fortune, while others can’t seem to make money even with the world’s greatest solution to a problem.
If you create something people want but don’t necessarily need, do great marketing, and have a fantastic sales letter, you’ll make more than if you created something of great value that has a lukewarm debut and an okay sales letter.
But make an incredible product that people are desperate for, do the best marketing job you can, and back it up with great copy, you can make a fortune.
People rationalize buying decisions based on facts, but people make buying decisions based on feelings.
That’s it in a nutshell. Appeal to both the brain and the emotions.
I strongly encourage you to check out the blog that Ewen Chia and his team have set up. It is at his Internet Millionaires blog.
Online Marketing Secrets #3
Repeat What Works!
Repeat visitors, repeat subscription payments, repeat sales, repeat customers… repeat that JV that went so well with a different offer… repeat your formula for that killer name squeeze page you had.
At the moment, I know that looks obvious. But think about your day to day life as an internet marketer. Don’t you have the tendency, when it comes to certain things, to chase something new instead of keeping a process that works?
There is always the time to innovate, and of course, you should always be testing new methods of getting clients, building a targeted list, and marketing in general.
But once you have a site that is cranking out cash constantly, instead of changing that site, you can build one like it, target it towards another market and make the new one into your test bed.
Or maybe you have a product that used to sell like crazy, and now is not much of a producer a year later. Should you shut down the site, pull it off the market, buy some advertising?
Sure, all of those things might work and save you in the short run. You could also repeat the formula that made you money the last time with a new product line.
The next time your cash flow starts to dwindle, think – what did I neglect to repeat?
Check out an excerpt of Ewen Chia’s book.